Jean-Louis Rodrigues has extensive experience in sports and action sports product sales. Originally from Portugal, he came to France at 11 years-old. A son of a shop owner in Biarritz, he studied at the Ecole des Cadres in Paris and started his career at Go Sport as a Manager of the Purchasing Department. He then joined Reebok as a Key Account Manager for France. After these two positions based in Paris, he then relocated in the South West where he became te General Manager of O’Neill for South Europe, a position he would occupy for 7 years. He then moved on to Billabong as Retail Director and later Sales Director before taking over as General Manager of GSM in 2013 (group that includes Billabong, Element, RVCA, Von Zipper, Xcel). In March 2017, the investment fund Oaktree Capital Management LP, which already owned the brands DC, Roxy and Quiksilver through Boardriders, purchased Billabong. The merger gave birth to a global giant in the Action Sports and Lifestyle industry producing nearly 2 billion dollards in turnover and representing 9200 employees, 7000 retailers and 630 flagship stores. Jean-Louis Rodrigues then became General Manager Wholesale EMEA at Boardriders.